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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1629027084732-Y2R444YQ0CAV1NJJVVAG/Screen+Shot+2021-08-15+at+7.31.09+AM.png Branded and Agency Content https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1629027434388-TJS648VBCUU8U2IY2JVG/Screen+Shot+2021-08-15+at+7.36.55+AM.png Branded and Agency Content https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1629026688838-W7R2Z3IXRVLM1O7QCDDG/Screen+Shot+2021-08-15+at+7.13.43+AM.png Branded and Agency Content https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/33fcdd6d-760d-4ba9-bceb-68c1b0764ddc/Screenshot+2025-04-09+at+2.23.30%E2%80%AFPM.png Branded and Agency Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.leighbelzray.com/contact daily 0.75 2025-03-19 http://www.leighbelzray.com/social-creative daily 0.75 2025-07-15 https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1744225763138-KNEFGQXB2I5TFC93ZFNC/%40shop.1.6M.jpg Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1744225768580-6S6C7YVKH51IRG20JC0S/%40shop%3A%40sandyliang.PNG Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1744225771330-60CGJVSZK8DGDJ47SFV5/shop.yearandday.PNG Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1744225772557-QKALNYOD9LDG8CM9W0UX/shop.facetedbeauty.jpg Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1744225789479-PUTWLQ7MVWZPHXJ4IX1A/%40shop%3A%40brightland.PNG Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1744225777331-J6JRADZLMYJJS7G4KUTX/shop%3Ablueland.PNG Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/1744225796387-1LPISP6NFRA1IKCT5IR4/%40shop%3A%40chromat.PNG Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/766d478a-9ca0-49d2-acb7-31ac807ad729/FemaleFounders.jpg Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/dfc16515-7613-4bca-a80e-f36b572d4eaf/Collections-Barbiecore.jpg Social Creative https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/09cb2ea1-afc7-45ba-97a6-6378e3495045/2019Holiday%40shopGrid.jpg Social Creative - @shop on Instagram Instagram launched @shop in 2019 to celebrate small businesses and quality products through daily, organic social storytelling. As founding editor-in-chief, I defined the brand voice and vision, led the daily creative team (photo, copy and video) and scaled the brand to extend into live shopping activations with creator talent — as well as curated merchandising of over 1500 product collections on the Shop tab. The @shop brand demonstrated best-in-class commerce content and product education around Instagram’s shopping functionality and features for a Gen Z audience. The engaged creator and founder community that grew around @shop led to Instagram’s first-ever consumer commerce event — pop-up @shop in 2022 (pictured below) — and several small business community-building events like 2023’s Female Founders Fair. By the end of its run, in 2024, @shop had 1.8M organic followers. https://images.squarespace-cdn.com/content/v1/53fe0c8fe4b02adad6b7b2d8/3e42e329-7cc5-4bab-a1f6-b657534d1fe9/%40shop+Pop+Up Social Creative Pop-up @shop (May 20-21st, NYC) was Instagram’s first consumer-facing commerce experiential activation, highlighting 13 of the over 1k small businesses featured by @shop (1.8M followers) since it launched in 2019. Over 7k shoppers participated in the experience, which was featured on the Pix11 News.